The plus of turnover and customer loyalty
Higher customer satisfaction
More trust
Additional revenue
With Embedded Insurance from ontos, expand your offering with smart insurance solutions. Fully automated and elegant embedded in your sales process or directly at your branch.
Our Mission:
We make insurances so simple that your customers can enjoy premium service and peace of mind with just a few clicks when purchasing a policy or right at your branch.
Deeper
customer loyalty
Expanded
service offerings
Smart
additional revenues
Why embedded insurance?
Instead of going through the hassle of purchasing insurance after the fact, offer your customers the right insurance solution right where the need arises: at the point of purchase.
Whether it’s warranty extensions, device insurance, or payment protection.
With integrated insurance solutions from ontos, you can effortlessly and seamlessly incorporate coverage into the checkout process. No tedious paperwork. Just a few clicks.
The result:
Greater safety for your customers.
Additional revenue for you.
A step toward the future
Embedded insurance is one of the fastest-growing markets in digital commerce. The numbers?
From a current volume of around USD 77 billion (2024), it is projected to grow to over USD 500 billion by 2033 — an impressive growth rate averaging around 23% per year. Pretty impressive, isn't it?
Source: Datahorizzon Research
Repeat purchases are increasing because your customers feel fully protected.
You build genuine customer loyalty through service that anticipates their needs and builds trust.
Your offering gains greater brand recognition, clearly setting you apart in the market.
Technically integrated, yet fully aligned with your brand's look and feel — thanks to a white-label solution.
Integration with your IT systems?
Integrating ontos is not a massive undertaking. Instead, it integrates seamlessly into your existing systems—whether in your online store, at the checkout, or in the background.
Our experienced team guides you through the process step by step. For a system that grows with you—secure, certified, and easily scalable.
The result:
You’ll have embedded insurance up and running with ontos in record time.
The plus in simplicity.
Always be one step ahead of the market.
Some retailers, manufacturers, and online platforms are hesitant to integrate embedded insurance into their own offerings.
Why? Because they’re worried about technical hurdles, sensitive data protection issues, or because they think, “Our target audience is too old or too skeptical for this.”
Don’t worry. The reality is much less daunting. As a full-service partner, we integrate insurance solutions in a way that makes them feel like a natural part of your offering — a no-brainer service that your customers will appreciate.
GDPR-compliant
Customer-friendly
Understandable for every generation
Insure where it
really makes sense.
Customers leave the checkout without additional protection.
They have to look for insurance later — and you miss the opportunity to offer an extra service.
The chance to build additional customer loyalty is lost.
Protection right at the point of purchase — digital, integrated, and easy to understand.
Every purchase becomes an opportunity for additional revenue.
Your brand stays front and center, thanks to a robust white-label solution.
A better customer experience = more trust and repeat purchases.
You'll go from a seller to a true solution provider.
We insure everything
that matters to your customers.
From smart electronics to micromobility.
With embedded insurance, every one
of your products becomes a value-added service.
Especially in demand:
Grey goods
Brown goods
White goods
Furniture
Power tools
E-mobility
Energy-efficient renovation
Events
Our offer is extensive.
But our service is individual.
You may be wondering now:
Does this fit my business model?
How high are additional revenues?
How much effort will this require on my part?
We are
Our goal is to deliver real added value to your customers.
We offer you the entire value chain: from product development, legal support, and technical integration to sales support and customer service.
Why?
Because good service shouldn't take any detours these days.
As part of the RheinLand Insurance Group, we have the stability, years of experience — and the freedom to boldly lead the way for our partners. For you as a retailer, manufacturer or online platform operator.
As our partner, you benefit from smart solutions that think beyond the product.
Because at ontos, we believe:
When insurance becomes intuitive, trust is built — at exactly the right moment.
“For many, embedded insurance is a side business. Not for us. We live and breathe embedded insurance. All day long.”
Mario Baur
Head of Strategy &
New Partnerships
Embedded Insurance
“Embedded insurance is more than just another product to sell. It is a promise of reliability and shared value creation.”
Thomas Lülsdorf
Head of Sales Embedded Insurance
Your questions deserve answers:
Isn't embedded insurance too complex to integrate?
Our insurance solutions can be integrated quickly and easily into existing systems—whether it's a branch, an online store, or an app. We'll guide you through the process from the initial concept to the final insurance integration. Without requiring much extra effort on your part.
Does this even make financial sense?
Absolutely. Our partners have demonstrably increased their revenue through add-on products such as device protection or extended warranties. That means more profit per sale — without the need for additional advertising or discount promotions.
Is this legally sound?
Yes — 100%. As part of the RheinLand Insurance Group, we adhere to the highest standards in data protection, compliance, legal compliance, and the GDPR.
What is the advantage of a white-label solution?
The insurance solution is presented entirely in your design—your colors, your tone, your brand. Your customers stay with you. We operate behind the scenes.
How long does integration with ontos take?
Depending on your technical environment, integration can be completed in just a few days. Our team will guide you through the process personally — step by step.
What kinds of products can be insured with embedded insurance?
Almost all physical and digital products — from electronics and bicycles to furniture and travel. If you’re unsure, we’d be happy to advise you.
Any questions?
Feel free to contact us.
